Datank helps companies reach maturity in their Data so they can easily jump in the Big Data and Data Science bandwagons in order to get a better and more meaningful understanding of their businesses and customers.
The starting point was an already existing logotype. However, brands are much more than just logos. Creating a brand that would stand out from a lot of competitors in an emerging market was the main goal.
Using typefaces that would contrast from the average rounded monotoriety of the web and bright neon colors proved to stand out from the rest, even when striped from color and auxiliary shapes. Simplicity for this brand proved to be useful and allowed for a great range of applications, while being approachable —something that many of the competitors don't reflect on their brand nor communication—